Privacy Policy

What this privacy policy covers

In accordance with the General Data Protection Regulation 2018, this policy gives you information about how Wiltshire Wildlife Trust treats personal information received from our website visitors.

What is personal information?

Personal information is defined as information about you that is personally identifiable such as your title, name, address, email address, your image and phone number.

Uses of personal information

Wiltshire Wildlife Trust will use your details for:

  • Administering your membership
  • Communications about conservation and campaigns
  • Fundraising and marketing purposes
  • Informing you about products and services
  • Fulfilment of orders for goods and services
  • Administration of donations and legacies
  • Administering volunteer records
  • Customer satisfaction surveys
  • In-house research and analysis
  • The purpose of prevention and detection of crime

Your image and voice may be captured by recordings made of video-conferencing calls, and will only be retained and used under GDPR-compliant conditions. It is unlikely but possible that wildlife filming on our reserves may also capture your image and that this may be used in videoclips and footage.

For any marketing communications about our campaigning, fundraising or volunteering we will only contact you via email and SMS if we have your consent to do so.

We may send you marketing materials by mail or via phone if we have your consent or we believe you would be interested in our campaign, unless you have expressed a preference not to receive such content. 

To respond to your queries we will contact you either via the medium you used to contact us, or by a medium you have indicated you would like us to respond with. If we need to contact you for any administrative purposes then we will usually email, call or write to you depending on what contact details we have available for you.

Disclosure of data

Wiltshire Wildlife Trust will not sell your contact details to another organisation and not share your data with other charities for marketing purposes.

Your personal details will only be used by Wiltshire Wildlife Trust and contracted organisations working on our behalf, for example, the mailing company that sends out our supporters’ magazine. Where other companies are used to capture data or undertake fulfillment services on our behalf, these activities are carried out under contract in compliance with the Data Protection Act requirements.

The Privacy Policy will apply whenever you provide personal information, except as required by law, where Wiltshire Wildlife Trust can pass on personal data without consent, for example, for the purpose to prevent and detect crime.

Changing your communications consent

If at any point you would like to opt out of receiving communications, including marketing, from us or would like to change the channel of communication for example email or post that we use to contact you, please contact Wiltshire Wildlife Trust, Elm Tree Court, Long Street, Devizes, Wiltshire, SN10 1NJ.  Alternatively, you can send us an email at [email protected] or call us on 01380 736069.

Data Retention Policy

Wiltshire Wildlife Trust is registered with the Information Commissioner’s Office as a Data controller. Data we collect will be retained only for an appropriate length of time, and our data retention policy sets out how long we will keep information according to the type of record. In some cases, the retention periods are governed by law, while in others we are guided by best practice and our operational needs.

This policy is available on request by contacting us.

Users aged under 18

If you are aged under 18, please ensure you obtain your parent/guardian's consent before sending any personal information to this website or Wiltshire Wildlife Trust. Please note that Wiltshire Wildlife Trust will not accept online donations or orders for goods or services from persons aged under 18 years.

We do have activities for under 18, our younger audience, prior to taking part in these please ensure you speak to your parent or guardian.

Parents and guardians

We encourage you to be aware of the activities in which your children are participating in both offline and online, particularly with regard to third party websites. If your children voluntarily disclose information, this may encourage unsolicited messages. We suggest that you discourage your child from providing any information without your consent.

Accessing your information

You can contact us anytime by letter or telephone to change or update your details. You have the right to request a copy of the personal information we hold about you, including video-recordings in which your likeness features. If you have any problems or queries about your data, please contact us at Wiltshire Wildlife Trust, Elm Tree Court, Long Street, Devizes, Wiltshire, SN10 1NJ. Alternatively, you can send us an email at [email protected] or call us on 01380 736069.

Links to third party websites

Wiltshire Wildlife Trust website contains hyperlinks to many other websites. This information is supplied in good faith, in case it is of interest, or use, to Wiltshire Wildlife Trust website users. Wiltshire Wildlife Trust is not responsible for the content or functionality of any of these external websites – but please let us know if a link is not working (use the 'Contact us' link which can be found at the top of every page). Visitors to the Wiltshire Wildlife Trust website should be aware of the following:

If an external website requests personal information from you, this information is supplied to, stored and used by the company concerned – it is not covered by Wiltshire Wildlife Trust's Data Protection Notice. It is good practice to read the privacy policy of any website at which you are considering registering any personal information.

In purchasing goods or services from any of the companies to which the Wiltshire Wildlife Trust site links, you are forming a contract with the company(s) concerned (agreeing to their terms and conditions), not to Wiltshire Wildlife Trust.

Changes to the privacy policy

We may update this policy from time to time. Please check this page regularly for notification of any significant changes in the way we treat your personal information.

This website is operated by Wiltshire Wildlife Trust, Elm Tree Court, Long Street, Devizes, Wiltshire, SN10 1NJ. Reg charity:  266202


Wiltshire Wildlife Trust website uses cookies to collect information about how the site is used by its visitors. Cookies provide statistical information about visits to pages on the site, which may include the duration of individual page views, paths taken by visitors through the site, and other general information. None of this information is associated with you personally.

The Wiltshire Wildlife Trust website cookie

The Wiltshire Wildlife Trust website uses a ‘session cookie’ to identify your browser ‘session’ as you move between pages on the website and perform activities. 

The website cookie allows our website to recognise each subsequent request from your browser as being the same browser that made the initial request to our website. By knowing that each subsequent request is related to the first, our website is able to track your actions as you move around the website and to provide interactive features.

By analysing how our website is being used in general, we can improve the website experience for future visitors. Should you experience any problems in using our website, our website developers may be able to use this information to track down your specific user-journey and investigate and fix any issues that might arise.

The cookie itself is a very small text file that is stored on your device (for example, your PC or your phone) by your web browser. It contains a simple text code that your browser sends back to our website each time you browse to a new page. This allows the website to look up your specific session and associate data for that session with your browser. The data itself is not stored in your cookie but on the server(s) operating the website.

Each page on our website is generated by a sophisticated Content Management System (CMS). This system provides a number of interactive features where your experience may be tailored according to your past activity on the website. Such features require the ‘session cookie’ to operate:

  • The session cookie provides the ability for you to log on to our website using your unique user name (or e-mail address) and password.
  • The session cookie provides the means for you to take part in votes (or polls) on the website.
  • The session cookie provides the means to remember the products you have selected for purchase, to identify which stage you are at in the checkout process in our online shop, to associate the personal information you have entered with your order(s) and your last selected delivery address.
  • The session cookie provides the means to remember whether you have ‘liked’ our Facebook page or ‘follow’ our Twitter page.

As we improve our website over time, similar and more advanced features may be added that also require a ‘session cookie’ to operate.

Online advertising and network cookies are used to track when you have clicked on an advert, to see what pages of the website are used and this provides insight as to how improvements can be made. We also have relationships with carefully-selected advertising partners who may also set cookies during your visit to allow them to serve online advertising that we believe will be of interest to you based on information about your visit to this and other websites (this is called re-targeting). This information is anonymous and does not include personal data. For more information about this type of online behavioural advertising and about how to turn this feature off, please visit

Google Analytics

The Wiltshire Wildlife Trust website uses cookies to allow Google Analytics to function correctly. Google Analytics is a free web analytics tool, which helps measure the usage of our site, show relevant advertising and track the results of our advertising on third party websites. These cookies have names that begin with __utm such as __utma and __utmz.

Google analytic cookies are used to collect information about how visitors, like you, use our website. This information is collected in an anonymous form and is used to inform us how the site can be improved. It reports website trends without identifying individual visitors. The cookies store information such as the number of visits to the website and what site referred the visitor to the web page. We use the information to view reports about how visitors interact with the website and to help us improve the website. A different set of cookies is used for each website, and visitors are not tracked across multiple sites.

To opt out of being tracked by Google Analytics across all websites visit

Google’s privacy policy:

How to control and delete cookies

You may restrict or block the cookies which are set by the Wiltshire Wildlife Trust website, or any other website, by referring to the ‘Help’ option on the menu bar of your browser. This will tell you how to prevent your browser from accepting new cookies; notify you when you receive new cookies; and disable cookies altogether.

You can also find out more about cookies, and how to manage them, by visiting

Please be aware that restricting cookies may impact on the functionality of the Wiltshire Wildlife Trust website.

Local Shared Objects (Flash Cookies)

The Wiltshire Wildlife Trust website uses Adobe Flash Player to provide video content. Local Shared Objects (commonly known as Flash Cookies) may be used to improve user experience, for example to save your playback preferences. Flash Cookies are similar to cookies, however they are managed differently.

How to disable Flash Cookies:

Information on how to disable and delete Flash Cookies is provided on the Adobe website at

Your experience of the Wiltshire Wildlife Trust website may be affected if you restrict the use of Flash Cookies.

This policy was updated on 13 June 2019.