Wiltshire Wildlife Trust Cookies Policy

Share

Wiltshire Wildlife Trust Cookies Policy updated December 2025

This section of our website explains what cookies are, the different types of cookies we use on our website, and why we use them. More importantly, it outlines your choices and control over which cookies are placed on your device, in compliance with UK data protection laws.

We are committed to being transparent about how we use your data. Like almost all professional websites, our site uses cookies and similar technologies (collectively referred to as "cookies") to ensure our website functions correctly, to enhance your user experience, and to help us continually improve our content and campaigns.

Please read this policy alongside our main Privacy Policy to fully understand how we process your personal data.

1. What are Cookies?

Our website, like almost all professional websites, uses cookies and similar technologies (collectively referred to as "cookies") to provide you with the best possible user experience when using our website. 

Cookies are small text files that are placed on your computer, tablet, or mobile phone when you browse a website. They allow the website to remember your device, your preferences, and track how you use the site. 

2. Our Use of Cookies

We use cookies to: 

  • Ensure our website functions as you expect (maintain security, remember form progress).
  • Remember your settings and preferences during and between visits (cookie consent choice).
  • Improve the speed and security of our website and flag any problems.
  • Analyse how our website is used to continually enhance the site and its content for our visitors.
  • Allow you to share pages with social networks like Facebook, Linkedin and Instagram.
  • Track the effectiveness of our campaigns and digital advertising (requires your consent).
  • Track online performance and user journeys such as donations, event booking, and form submissions. 

We DO NOT use cookies to: 

  • Collect personally identifiable information.
  • Collect sensitive information.
  • Sell your personal data to third parties. 

3. Cookie Categories and Consent

Under UK data protection law (Data Protection Act 2018), we need your permission for non-essential cookies. We group our cookies into the following categories to allow you to make an informed choice: 

Cookie Category  Purpose  Consent Required? 
Strictly Necessary  Essential for the website's basic functionality (security, remembering cookie preferences, form stability).  No (Always on) 
Performance 
Statistics 		 Collect anonymous data on how visitors use the website (pages visited, error rates). Used to measure and improve site performance.  Yes 
Functionality  Allow the website to remember choices you make ( video player settings, language preference) to provide enhanced, more personal features.  Yes 
Marketing and 
Targeting 		 Used to track your browsing habits to deliver more relevant adverts for Wiltshire Wildlife Trust campaigns on other websites (retargeting).  Yes 

4. Detailed List of Cookies

The cookies we use are listed below, including the third-party providers who may set them up. This list is subject to change as we update and improve our website. 

4.1. Strictly Necessary Cookies (Essential for Site Operation) 

These cookies are essential for our website to perform core functions and cannot be switched off. 

Provider  Purpose  Examples of Cookies  Provider Policy 
Wiltshire Wildlife Trust  Remembers your cookie preferences and tracks your session ID.  cookie-agreed, MCPopupClosed, sessionID  WWT Privacy Policy 
Formstack  Used to ensure the security, integrity, and functionality of forms embedded on our website (sign-up, donation forms).  PHPSESSID, Formstack-specific session/security tokens  Formstack Security & Privacy Policy 

 4.2. Performance/Statistics Cookies (Analytics) 

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. 

Provider  Purpose  Examples of Cookies  Provider Policy 
Google Analytics  Collects anonymised information about how visitors use our site, including how they found us, pages visited, and time spent.  _ga, _gid, _gat, _utma, _utmz  Google Privacy Policy 
New Relic  Anonymously monitors website performance and troubleshooting, ensuring the site is running smoothly.  JSESSIONID  New Relic Privacy Policy 

 4.3. Functionality Cookies 

These cookies enable enhanced functionality and personalisation on the site. 

Provider  Purpose  Examples of Cookies  Provider Policy 
Vimeo  Used to embed videos from Vimeo with essential player functionality. We aim to use privacy-enhanced mode where possible.  player, vuid  Vimeo Cookie Policy 
YouTube  Used to embed videos from YouTube. These may set cookies, particularly if you are logged into a Google/YouTube account.  Various  Google Privacy Policy / YouTube Embedding Information 
Engaging Networks  Maintains a user’s session when interacting with our online campaigning or fundraising pages.  en_sessionId  Engaging Networks Privacy Policy 
Ecwid  Used for our buying membership functionality (maintaining your shopping basket).  Various shop-related cookies  Ecwid Privacy Policy 

 4.4. Marketing/Targeting Cookies 

These cookies are set through our site by our advertising partners (social media platforms) to build a profile of your interests and show you relevant adverts for the Trust on other sites. 

Provider  Purpose  Examples of Cookies  Provider Policy 
Facebook (Meta)  Used for sharing content, conversion tracking, optimisation, and creating audiences for Facebook/Instagram advertising (retargeting).  _fbp, fr  Meta Privacy Policy 
Google Ads/Tag Manager  Used to track ad clicks and measure the effectiveness of our online advertising campaigns across the Google network.  IDE, _gcl_*  Google Privacy Policy 
MailChimp  Used in our bulk emails (web beacons/pixels) to track when an email is opened and which links are clicked, helping us improve our communications.  Tiny graphic files/web beacons  MailChimp Privacy Policy 

 4.5. Other Third-Party Cookies (Donations, Booking, Forms) 

These cookies are specifically related to transactional services integrated into our site. 

Provider  Purpose  Examples of Cookies  Provider Policy 

Stripe 		 Essential for processing secure online card transactions and donations.   Stripe: __stripe_mid, __stripe_sid  PayPal Privacyolicy / Stripe Privacy Policy 
Eventbrite  Used for managing and delivering event booking services.  _ga, _gat, csrftoken, lux_uid  Eventbrite Privacy Policy 
Typeform  Used to embed interactive forms and surveys on our website.  Various Typeform-specific cookies  Typeform Cookie Policy 

5. Controlling and Managing Cookies

You have the right to choose whether or not to accept non-essential cookies. 

5.1. Using Our Cookie Settings 

When you first visit our website, you are presented with a cookie consent tool that allows you to: 

  • Accept all cookies.
  • Reject all non-essential cookies.
  • Manage your preferences and select the categories of cookies you are happy to accept. 

You can change or withdraw your consent at any time by revisiting our website and clicking the Manage Cookies button, which is displayed when entering the website. 

5.2. Browser Settings 

Most web browsers allow you to control and manage cookies through their settings. You can typically: 

  • View the cookies set on your device.
  • Clear or delete all cookies.
  • Block all cookies or block third-party cookies only. 

Please note that if you choose to block all or most cookies, the functionality of our website and many other websites you visit may be affected. 

6. Updates to this Policy

We will review this policy every 6 months and may update it to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. 

7. Contact Us

If you have any questions about this Cookies Policy, please contact us: 

Wiltshire Wildlife Trust, Elm Tree Court, Devizes, Wiltshire, SN10 1NJ  

Email: comms@wiltshirewildlife.org