Policy Updates and Transparency
We are committed to maintaining the highest standards of transparency and compliance with relevant laws, including data protection regulations.
This page tracks recent updates and significant changes made to our organisational policies, including but not limited to our Privacy Policy, Cookies Policy, and Terms and Conditions.
Why We Make Updates
Policies are living documents that we review regularly to ensure they accurately reflect:
- Operational changes within the Wiltshire Wildlife Trust.
- Technological advancements (e.g., new cookies or website features).
- New legal or regulatory requirements (such as changes to UK data protection law).
We encourage you to check this page periodically. For your convenience, we provide a summary of changes and the effective date for each updated policy, ensuring you always know how your relationship with the Trust is managed.
1. Changes to our Privacy Policy December 2025
We have updated our Privacy Policy. This new policy, effective immediately, reflects the changes in data practices and provides you with greater transparency on how we collect, use, and protect your data in line with current UK data protection laws, including the Data Protection Act 2018 (DPA18) and GDPR.
Read the privacy policy here.
| Section | Amendments |
| Why do we collect your data | We have included a detailed breakdown of why we collect data and updated Lawful Basis (as defined by the ICO) for processing data, including Contractual, Legitimate Interest, and Opt-in Consent for marketing purposes. We have added a section on how we use data to deliver services to our members that have been requested and how we use that data |
| What data do we collect, and how do we collect it? | We have updated this section to include a statement about collecting data to develop a profile of our audiences to ensure communications(like fundraising appeals) are timely and relevant to you. We have added a section about using third parties to gather data. |
| Profiling and Public Information | We have added a section on the use of profiling techniques and third-party tools (like wealth screening) using publicly available sources (e.g., Companies House) to target fundraising conversations cost-effectively (based on Legitimate Interest). |
| Sensitive personal data | We have added an explanation on when and why we collect sensitive personal data (e.g., for health-related funded projects, volunteer health, or accident reports), always with specific consent and anonymisation where possible. |
| Sharing your data | Added detail on sharing with specific types of organisations, including Advertising partners, Analytics partners, and The Wildlife Trusts Federation. |
| Your rights | Comprehensive reiteration of all your rights as a Data Subject, including the Right to Erasure ('right to be forgotten') and the right to object to automated decision-making and profiling. |
2. New Cookies Policy December 2025
The Wiltshire Wildlife Cookie Policy explains what cookies are, the different types of cookies we use on our website, and why we use them. More importantly, it outlines your choices and control over which cookies are placed on your device, in compliance with UK data protection laws.
We are committed to being transparent about how we use your data. Like almost all professional websites, our site uses cookies and similar technologies (collectively referred to as "cookies") to ensure our website functions correctly, to enhance your user experience, and to help us continually improve our content and campaigns.
Please read this policy alongside our main Privacy Policy to fully understand how we process your personal data.
Your Choice and Control
We respect your right to update the way we communicate with you at any time.
To update your data preferences please contact the team at info@wiltshirewildlife.org or call 01380 725670.